Which Pinterest Ad Formats Should You Explore?
Pinterest offers a variety of ad format options for every goal. Here are some worth exploring:
- Standard: Vertical or square image
- Video
- Shopping: Buyable pins allow users to buy instantly
- Carousel: Users can swipe through multiple images in one pin
- Collections: Mix lifestyle photos with product images in this ad format
Select the ad type that makes the most sense for your brand. For example, if you have a more visual-oriented product, a video or carousel ad may be the best fit. If your company offers a service or experience, collections would likely be best suited.
Pinterest user Jess Bahr compiled a Pinterest board of Pinterest ad examples. The board features numerous businesses and ad types.
One Pinterest success story is BlendJet, which saw 2x better sales. The company turned to Pinterest for a highly visual campaign highlighting the blender’s portability, versatility, and design, and saw its sales double as a result.
Video ads acted like product demos, showing how the blender works. Meanwhile, standard ads depicted scenarios for using the BlendJet One, from in the car to on the trail. The company’s campaigns have now offered an 8x return on investment (ROI).
Conclusion
While Pinterest SEO may seem intimidating at first, it’s simple to navigate once you get the hang of it. If you’re looking for a proven method of driving brand awareness as well as website traffic, Pinterest is worth exploring.
Remember, over 400 million people visit Pinterest each month, and 90% of those users make buying decisions on the platform.
