Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool.
More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.
Pinterest has become a leading source of social revenue for many companies, especially e-commerce. You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers.
Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include:
- 72% say Pinterest inspires them to ship when they aren’t looking for anything.
- 70% discover new products on Pinterest.
- 90% say Pinterest helps them decide what to buy.
- 78% say it’s useful to see content from brands on Pinterest.
- 66% buy something after seeing a brand’s pins.
- 59% use Pinterest to find more information about their purchases.
With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO.
