Pinterest for E-commerce

Pinterest for E-commerce

Pinterest simplifies the online shopping experience by making it easy to search for products. If your goal is to sell on Pinterest, set up a Pinterest Business Account, which comes with an array of personalized support, creative strategies, and campaign guidance.

A business account also gives you access to analytics and ads. As you add more content to your account, you’ll be able to collect data on views and engagement.

It’s critical to optimize your website for Pinterest users. Consider people who may want to pin items from your site to their boards.

Start by adding the Pinterest tag to your website to track conversions.

Also, add share buttons to your product pages. This encourages visitors to follow you on Pinterest and share your products with their networks.

Sellbrite points out that Forever 21, a women’s clothing brand, does a great job of this.

Clicking the share button takes visitors to Pinterest. There, they can pin the products they like.

This can encourage interactivity on your website, and keep your customers engaged with your brand across the digital landscape. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns.

The Ultimate Pinterest Marketing Guide provides more explanation and case studies. It dives into a variety of tools, settings, categories, and other elements that can make or break your approach to Pinterest SEO.

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HOW TO GET ONLINE TRAFFIC WITHOUT SPENDING $1 /DAY

HOW TO GET ONLINE TRAFFIC WITHOUT SPENDING $1 /DAY

Crystallizing your target customer and their unique pain points is critical to defining an effective strategy for selling

to them. As Zig Ziglar said, “How can you hit a target you don’t even have?”

Without a customer avatar, your marketing efforts are likely to err on the side of generic and boring. These days,

people don’t open their wallets for generic and boring, which is why this exercise is the foundation for success in

virtually every aspect of your sales and marketing process.

Getting clear on your customer avatar will affect these areas and more:

Product/service creation – What solutions can you develop and deliver to your avatar to anticipate and solve their problems?

Copywriting – In what way should offers be described to attract and convert your avatar?

Social media marketing – Which platforms are most important to be present and active on?

Paid traffic – Where should you spend your dollars and what targeting options should you utilize?

Customers buy time and time again from businesses they trust. To develop trust, you must show your customers

that you understand them better than they understand themselves. It takes work and imagination, but with your

customer avatar in hand, you’ll be well equipped to create and market products and services that will convert your

ideal prospects into a long-term purchasers.

So, it’s time to think about your ideal customer. Imagine their story and give them a full identity. Get specific and

be emotional. Don’t be afraid to GO DEEP with this worksheet as your guide.

Note: You may require more than a single customer avatar to represent different segments of your market, but fo

cus on tackling just one at a time.

Step 1: On a separate sheet, list the common demographic and psychographic traits of your ideal customer. Do a

brain dump based on the market research you’ve done and customer feedback you’ve received.

Step 2: Give your avatar a name and a face. Yes, really! You can even go so far as to find a photo.

Step 3: Step into your avatar’s shoes and see life through their eyes as you complete each question in this work

sheet to form their identity. If you think of more details, by all means, add them! The more specific you can be

about your avatar, the better.

• Am I male or female?
• How old am I?
• Where do I call home?
• Do I have a spouse? How old are they?
• Do I have kids? What are their genders and ages?
• What’s my highest level of education?
• What’s my occupation/industry?
• What’s my income level?
• What’s my life motto or a quote I love?
• What are my hobbies and interests?
• What are my goals?
• What are my values?
• Where do I get my information? What books, blogs, conferences, gurus, social media, etc. do I consume?
• What are my wildest dreams?
• What challenges do I face?
• What are my most irrational fears?
• What’s my role in the purchase process? Am I a decision-maker or an influencer?
• What are my objections to buying your product or service?

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How To Get More Traffic From Google Search

Do you want to know how to generated massive visitors from google search? It was through a simple hack that I’ve been using for years

The cool part about it is that it works for any type of website.

Here’s what you need to do.

Step #1 - Head over to Ubersuggest and type in your biggest competitor's domain name and hit "search".

Step #2 - On the left-hand navigation click on “top pages”.

This will take you to a report that looks something like this…

What this report shows you are all of the top pages on your competition's site. The pages that Google ranks high and drives tons of traffic to.

Now, what if that traffic would be going to your website?

Step #3 - Pick one of the top pages on your competition's website that you wish was on your website. I want you to look at the keywords that drive traffic to that page.

You'll do this by clicking on the "view all" button under "Estimated Visits (EST Visits)".

Once you do that, you’ll see a big list of keywords that drive traffic to that specific page.

I want you to go through all of the keywords. Even the small ones that drive very little traffic because most of the small ones are easier to rank for and when you combine them it adds up to thousands of visitors.

Step #4 - Export the keywords and create a master list of keywords you want to go after.

Keep in mind that all of the keywords your competition ranks for may not be relevant to your business. Hence you want to create a master list.

Step #5 - To get the traffic from your competition you’ll have to produce better content than them. You can either write the content yourself or hire someone to do it for you.

Just make sure your content is better than theirs. By creating something that is more in-depth and contains the keywords they are also ranking for, you’ll start seeing your Google traffic go up over time.

Bonus tip - If you really want to get tons of traffic like me, go through the top 100 pages for each of your competitors and follow the process above. All you are really doing is writing more in-depth content that contains the keywords that your competition is using.

As long as you are willing to put in the work you will see results.

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How to Find Lucrative Keywords That Are Easy to Rank For

With my last company, I had over a million visitors a month to my site.

My competition didn't even have 1/4th of the traffic.

Now here's where it gets interesting... they were worth 800 million dollars.

Can you guess what we were worth? Come on, take a guess... remember I had 4 times more traffic.

Shockingly, not even 1/10th of what they were worth.

It was at that moment that I learned higher rankings and more traffic doesn't mean more revenue.

Now, this doesn't mean SEO is bad. It means that you need to focus on lucrative keywords that are easy to rank for. Not necessarily terms that are "popular".

Here's how you find the right keywords...

Step #1 - Head over to Ubersuggest and type in your biggest competitor's domain name and hit "search".

Step #2 - On the left-hand navigation click on "Keywords".

This report shows you all the keywords your competition is ranking for.

In addition, you will see the search volume (vol), a website's ranking position (position), estimated visits (EST. Visits) and SEO difficulty (SD).

The keywords that 3 or more phrases tend to convert better than keywords that are one or two words.

And the keywords that have a SD score of 40 or lower are easier to rank for.

Look for the keywords that are very relevant to what you offer or sell and have a low SD number and a volume of over 500.

Those are the keywords you want to rank for.

Step #3 - Scroll through and check the box next to the various keywords you know are lucrative based on the criteria I mentioned in step 2. Also, make sure that the keywords are relevant to your business.

Step #4 - Export the keywords to CSV and make a master target list. Keywords with a low search difficulty "SD" are easier to rank for. So, it's better to target those first.

Step #5 - To rank for the keywords you'll need to create content or blog posts around those keywords. Just make sure to naturally mention those keywords within your content.

Or if you already have existing pages related to those keywords, you can modify those pages and add some of your newly found keywords.

It's that simple. It just takes 5 simple steps. :)

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Content Marketing (UVP) Full Explanation To Get Traffic On Your Site

YOUR UNIQUE VALUE PROPOSITION (UVP) 

In order to easily connect with, build rapport, and sell to your prospect, you need to have a human value that your brand is associated with. This shouldn’t be just any human value–it should be a value that your prospect would want to share with you–a unique belief that is beyond the functional purpose of your brand. 

This is NOT about convincing someone of something–it’s about connecting with someone. Your UVP should be derived from, congruent with, and acted upon with your past, present, and future Core Branding story. It’s the running “moral theme” that runs from the birth of your brand, to the future you envision. More than anything, it should 100% be congruent with your For/Against Stories, as well as your Vision.

1. Relist the emotions and beliefs you wrote in your Core Story Workbook. 

Pay special attention if you listed specific emotions or beliefs more than once during the Core Story exercises and workbook. Put a star next to those. 

2. What emotions and beliefs stayed from the beginning to the end of your Core Story–especially those that grew stronger with time and ongoing experiences? 

Do any of these emotions and beliefs connect with one another, feed into one another, or compliment one another? Put a star next to these

3. Do these emotions and beliefs still stand today in your brand/company? Do they motivate and help guide your actions/decisions in how you go about achieving results? 

List only the emotions and beliefs that fit these parameters. This makes the “moral theme” and belief system that you can share with your target market.

4. How do you commend and embody this moral theme? Give specific examples. results?

5. Write out your UVP as a simple, relatable, and resonating statement. 

This should be congruent with your Brand Vision. It should sound NOTHING like a corporate mission statement–no one reads those! Your goal is to connect with your target market on a human level.

YOUR UNIQUE SELLING PROPOSITION (USP) 

The point of a USP is to give someone a specific and compelling reason to buy from you, rather than someone else. Most USPs are a vague mess that don’t actually translate why someone should want to choose a brand, product, or service over another, because they lack clarity and dynamism. 

While a UVP is the running “theme” for the life of your brand, a USP can be crafted for each individual product, service, or sub-brand that you create. The reason being, you need to know the particular reason why someone would choose that SPECIFIC thing that you offer–because specificity works much better than generality, every time. This is where we want to CONVINCE someone of something, with sincerity and transparency of what is so appealing about that something–and why it’s the perfect match for them.

1. List all the problems your product/ service/company/brand can potentially solve for a client.

2. List all of the objections your product/service/brand could potentially face from prospective clients for a client.

3. What are the top 3 problems you solve? What are the top 3 objections you need to overcome?

4. Do any of the problems you solve, connect with and help you overcome any of the objections?

5. APPEAL: What emotionally appeals most to your target client? 

6. EXCLUSIVITY: How are you different than your competitors? What is your “only” factor? How can you make your target market feel they are special or exclusive

7. CLARITY: In one sentence, why should someone buy from you over any other option? Try to include a power, prime benefit, and enabler phrase.

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How To Rank First on Google Search | Uber Suggest

One simple error on your site are often the difference between ranking on the primary page of Google or not be found in the least .

With Google making over 3,000 changes to their algorithm each year, it's more important than ever to make sure your site is error free.

And when you do this, you'll see your rankings climb. Just like how neilpatel rank number 1 for the term "online marketing".

So how do you keep up with Google's ever so changing algorithm so you can climb to the top? Well today I'm going to teach you how to do automatically. Because let's face it, none of us have the time to keep up with that many algorithm changes.

Let's get started...

Step #1 - Head over to Ubersuggest and sort in your name and hit "search".

Step #2 - On the left-hand navigation click on "Site Audit". Once you're there it will take a few minutes to audit your site.

This will take you to a report that looks something like this (it may take a few minutes to load)...

The top part of the report will give you a broad overview of the health of your website. It will include a rundown of critical errors, warnings and recommendations.

When you scroll down you will see a breakdown of your site speed on desktop and mobile, followed by a breakdown of top SEO issues.

Step #3 - At the bottom of the report click "See All Issues."

And that will load a report that breaks down what you need to fix in order. The ones at the top will have the biggest impact in improving your rankings.

If you are not sure how to tackle each issue don't worry, I've got you covered. Next to each issue Ubersuggest provides an explanation of each issue and how you can fix them. All you've got to try to to is click on the “what is that this and the way do I fix it” link.

Step #4 - Optimize your site! There may be some issues that are an easy fix or that require the help of your developer. Either way you're on your way to having a well optimized website.

It's important that you audit every page of your site. Like I mentioned above, one small error can make a BIG difference in your rankings.

Step #5 – Once you fix the problems return to the most “Site Audit” report and click on on the “Recrawl” button.

This will tell Ubersuggest to recrawl your website and to check to see if the errors are fixed or any new ones have been created.

Bonus Tip - Remember, Google makes changes to their algorithm several times a day so if you want to make life easy, head to the Dashboard, create a project and Ubersuggest will automatically crawl your site in the future and tell you if there are any bugs that you need to fix.

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How To Gain Instagram Followers Orginacally 2020

 What is up everyone.Now in today I'm actually going to show you exactly how to grow your Instagram account organically. No bots, no cheating, no body followers, no nothing in 2019. Now I've had my Instagram account for a while,and since then I've grown it to over 7,000 followers, almost 8,000 followers using onlypurely organic strategies.

 Now I know nowadays it's really easy to buyyour way into Instagram success. You can buy followers, you can buy likes,you can buy anything that you want. But for me personally, I've always favoredthe organic approach, especially if you are using Instagram for your business. And I really say this for multiple reasons.

 First of all, if you're spending money automatingyour account or spending money buying likes and buying followers, you're going to needto financially keep that up for a long period of time. If you suddenly stop the financial investmentof growing your account, it's going to be very obvious that your past success was allfake, and it was something that you purchased and now you can't keep up with it.

 I've seen a lot of influencers and I've seena lot of people have huge accounts and huge success all of a sudden, and then you seea sudden crazy drop off because suddenly maybe they decided it wasn't worth their investmentanymore, or they couldn't keep up with the prices. That's a really dangerous spiral to find yourselfin. The second reason why it's important to stickto organic strategies, especially again for your business, is you want to engage withreal people, with real audiences, real potential customers, real potential clients.
                      
 If all of them are fake or if all of themare ghost followers, you're really only talking to yourself. If you agree with my points at all or youare actually down for learning all of this, then keep on watching because I'm going toshare with you my five top hacks that I've used to grow my Instagram organically to almost8,000 followers. And also before I forget, make sure you keepon watching because at the end I'm going to share a resource that you can download withmy full checklist of things to look at when growing your Instagram organically.

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How To Grew Blog Traffic by 76% Through One Simple Tool

I've got a pretty cool SEO hack for you today that will boost your rankings and organic traffic with very little effort.

This strategy is so effective it will massively increase your traffic.

How To Get Organic Traffice on Your Blog | Uber Suggest

As you can see from the image above it generated me 76% more traffic.

So, what is it?

Google prefers up to date, in-depth and accurate content. However, if you're only publishing new content, your old content can become irrelevant and receive less and less traffic over time.

You may have already noticed that some of your older pages used to get much more traffic than they do now. Or that you keep writing content and your traffic barely goes up.

So how do you revive your old content and get even more traffic than you used to have?

I'm going to show the strategy I use on my older content. It's so effective, I have 3 full-time people that just do this for me.

Let's get started...

Step #1 - Look at one of your older pieces of content. What’s the main keyword you are targeting with that page?

Step #2 - Once you have the keyword, head over to Ubersuggest and type in the keyword and hit "search".

How To Get Organic Traffice on Your Blog | Uber Suggest

Step #3 - On the left-hand navigation click on "keyword ideas".

How To Get Organic Traffice on Your Blog | Uber Suggest

This will take you to a report that looks something like this...

How To Get Organic Traffice on Your Blog | Uber Suggest

Now I want you to click on the "related" tab as this will show you a really big list of keywords related to the one you just typed in.

Step #4 - It's time to find more keywords that you can easily rank for. So click on "filters".

You'll see a ton of fields that are empty. In the SEO difficulty box, put a max value of 40 and then hit apply.

How To Get Organic Traffice on Your Blog | Uber Suggest

Your results will be updated and will look something like this.

How To Get Organic Traffice on Your Blog | Uber Suggest

This will show you all of the keywords that have an SEO difficulty of 40 or less.

What that means is these keywords are easier to rank for on Google. SEO difficulty is a score from 1 to 100. The higher the number the harder it is to rank for on Google. The lower the number, the easier it is to rank for.

As you keep scrolling more keywords will load... sometimes as you scroll it takes a few seconds for more keywords to appear as some reports literally have over a million results.

Step #5 - I want you to go through the list of keywords and integrate them into your old page.

Now, don't just stuff in these keywords into the page. Update the page by making it more valuable for your visitors. And if any of these keywords fit in nicely, add them. But again, don't stuff them in, the last thing you want to hurt the user experience.

Step #6 - It's time to rinse and repeat with all of your older pages. As you do this you'll get more and more traffic over time.

As a goal, I want you to do this with 3 pages a week. After a month or two you'll see more traffic. After 6 months you'll really see your traffic grow.

Bonus tip - On the keywords ideas report, you’ll also notice a CPC column.

How To Get Organic Traffice on Your Blog | Uber Suggest

This stands for cost per click. This is roughly how much it costs to buy this keyword through a paid ad.

Now, of course, you are trying to rank organically and not pay for the keyword, but the general rule of thumb is that you want to rank for keywords in the organic results that cost more. Because those keywords tend to generate more leads and sales

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