Pinterest for E-commerce
Pinterest simplifies the online shopping experience by making it easy to search for products. If your goal is to sell on Pinterest, set up a Pinterest Business Account, which comes with an array of personalized support, creative strategies, and campaign guidance.
A business account also gives you access to analytics and ads. As you add more content to your account, you’ll be able to collect data on views and engagement.
It’s critical to optimize your website for Pinterest users. Consider people who may want to pin items from your site to their boards.
Start by adding the Pinterest tag to your website to track conversions.
Also, add share buttons to your product pages. This encourages visitors to follow you on Pinterest and share your products with their networks.
Sellbrite points out that Forever 21, a women’s clothing brand, does a great job of this.
Clicking the share button takes visitors to Pinterest. There, they can pin the products they like.
This can encourage interactivity on your website, and keep your customers engaged with your brand across the digital landscape. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns.
The Ultimate Pinterest Marketing Guide provides more explanation and case studies. It dives into a variety of tools, settings, categories, and other elements that can make or break your approach to Pinterest SEO.
