How to Optimize Your Pinterest Boards
Create Pinterest boards strategically, and pin and repin relevant content to build a strong presence.
How does Pinterest know which cars to compare? By keywords. You should include keywords in your board names, board descriptions, and in the descriptions of each photo you pin. This tells Pinterest how to categorize your pins and content. To optimize your content, start by doing keyword research. Search Pinterest for terms that correlate to your audience and industry.
As you type, Pinterest auto-suggests a variety of terms to help you narrow down your search. Make note of these terms.
Add them to your pin descriptions, board titles, image text, and profiles. You should also integrate relevant hashtags with corresponding phrases.
For example, CaféPress has Pinterest boards for various product segments. Clicking on their pin highlighting masks for kids showed a thorough description comprising a variety of relevant keywords.
