Instagram Promotion Guide
Create Content
Create Content
Posting more content is key, the more you post, the more you will understand your
audience. Many successful businesses post more than once a day. Just keep in mind
quality over quantity. This means that you should get creative, release content in the form
of videos, quotes, captions, photos and more. (Or even Instagram live doing a
podcast/review!) You can show people using your products and uploading it as a photo
or lifestyle photos of your brand. User generated content is a great content type.
The more great content you produce, the more followers and brand awareness you will
create.
Promote your Instagram on other channels
If you made a great post on Instagram, then we advise to not let it go to waste and post it
on Facebook, twitter and other channels as well! Just keep in mind that some practices are
exclusive to Instagram, which means you should modify the post a bit for Facebook for
example.
Another example is to publish your Instagram content on your ecommerce site, use
photos of your customers from user generated content as social proof.
Tagging
As covered in Instagram Tagging & filters guide asset, tagging is a great way to promote
your business. You can tag your followers, your own products or even locations to reach a
larger audience.
Influencers
You can pay influencers to advertise your products, the biggest influencers might be out
of your reach, but smaller and medium once have bigger engagement % than most larger
influencers, so finding something for your niche can work great. You can also build long
lasting relationships with these influencers. With influencers you can reach your audience
on a new level. Often followers trust influencers a lot, meaning if they trust them they will
trust your products. Again try to get creative with the influencer that you are working with.
The better the content you produce with the influencer the better the engagement will be
and thus higher sales.
Contests & Giveaways
Contests and giveaways are a great way to increase your following fast, but it has to be
done the right way. You don’t want followers to leave or become inactive on your page
after the giveaway is over, you will need quality content for them to stay engaged. We
advise trying out a few giveaways and see how it goes, and figuring out what your audience
likes the most. You need the hook but also the sinker to keep them on the line.
Build your profile for promotion
As explained in the profile guide asset, building a business ready profile is key in your
promotion strategy. Having brand colors just right, and creating the right theme for your
Instagram page is important. Make sure you include your site to your products, and keep
your bio clean and easy to read.
Using Instagram Features
There are many great features to use when it comes to Instagram, we put down a list below
for you to gain inspiration from:
- Stories
- Photos
- Instagram live
- Highlights
- Interactive stickers
- Gifs
- Quiz
There are many more features on Instagram, to always be on top of things, we suggest
always staying up to date with the latest Instagram features to surprise your audience.
Paid ad campaigns
On top of all of the above, you can also use paid ad campaigns. To make a successful paid
ad campaign you can look at what worked so far with your content, and reproduce that but
now in paid ad form. Make your paid ad content just as good as your regular content, and
surely your audience and new audience will enjoy it.
