With my last company, I had over a million visitors a month to my site.
My competition didn't even have 1/4th of the traffic.
Now here's where it gets interesting... they were worth 800 million dollars.
Can you guess what we were worth? Come on, take a guess... remember I had 4 times more traffic.
Shockingly, not even 1/10th of what they were worth.
It was at that moment that I learned higher rankings and more traffic doesn't mean more revenue.
Now, this doesn't mean SEO is bad. It means that you need to focus on lucrative keywords that are easy to rank for. Not necessarily terms that are "popular".
Here's how you find the right keywords...
Step #1 - Head over to Ubersuggest and type in your biggest competitor's domain name and hit "search".
Step #2 - On the left-hand navigation click on "Keywords".
This report shows you all the keywords your competition is ranking for.
In addition, you will see the search volume (vol), a website's ranking position (position), estimated visits (EST. Visits) and SEO difficulty (SD).
The keywords that 3 or more phrases tend to convert better than keywords that are one or two words.
And the keywords that have a SD score of 40 or lower are easier to rank for.
Look for the keywords that are very relevant to what you offer or sell and have a low SD number and a volume of over 500.
Those are the keywords you want to rank for.
Step #3 - Scroll through and check the box next to the various keywords you know are lucrative based on the criteria I mentioned in step 2. Also, make sure that the keywords are relevant to your business.
Step #4 - Export the keywords to CSV and make a master target list. Keywords with a low search difficulty "SD" are easier to rank for. So, it's better to target those first.
Step #5 - To rank for the keywords you'll need to create content or blog posts around those keywords. Just make sure to naturally mention those keywords within your content.
Or if you already have existing pages related to those keywords, you can modify those pages and add some of your newly found keywords.
It's that simple. It just takes 5 simple steps. :)
